Facebook focuses on mobile web initiatives

Mobile Advertising - Posté le 28 février 2012

LIVE FROM GSMA MOBILE WORLD CONGRESS 2012

Brett Taylor, CTO of Facebook, today announced the company is participating in “a number of industry wide initiatives” intended to support the development of the mobile web, focusing on technology standards and payment enabling.

“Despite the incredible amount of work we have to do to make the mobile web great, I am extremely optimistic. In all of my years in the industry, I haven’t seen such a coordinated effort across so many segments of our industry. These are hard problems, but they are solvable problems, and we are going to solve them together,” the executive told Congress yesterday.

While HTML5 has been widely proposed as a way of addressing fragmentation in the industry, Taylor noted that “if you look at 100 different devices, you’ll find 100 different versions.”

In order to eliminate this, the company is working with “over 30” device makers, operators and developers through a W3C community group called Core Mobile Web Platform, with the intention to “author and evangelise and prioritise” the development of HTML5 mobile web standards.

Companies supporting this initiative include Samsung, HTC, Sony, Nokia, AT&T, Verizon, Vodafone, Orange, Telefonica, KDDI and Softbank.

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